Why I Despair: But, consider this: A president of the United States just ran a reelection campaign based on the promise of government largess, exploitation of class division, the demonization of success, the glorification of identity politics, and the presumption that women are a helpless interest group; and he did so while steadfastly refusing to acknowledge the looming — potentially fatal — crisis that the country faces. And it worked.
Worse, as David Harsanyi has observed, “the president’s central case rests on the idea that individuals should view government as society’s moral center, the engine of prosperity and the arbiter of fairness.” This stunted and tawdry vision of American life was best summed up in his campaign’s contemptible Life of Julia cartoon, which portrayed the American Dream as being impossible without heavy cradle-to-grave government, and in which the civic society that Tocqueville correctly saw as the hallmark of the republic was wholly ignored — if not disdained outright. “Government is the only thing we all belong to,” declared a video at the opening of the Democratic National Convention. In another age, this contention would have been met with incredulity and confusion; in ours, it was cheered. [America, knowing Obama, gave him a second term.]
WHAT DOES THE RIGHT DO NOW? To succeed in the future, it’s not simply about glomming onto the latest fad. It’s not about tech, or mobile, or social media, and it’s not about Big Data, although all are important. It’s about changing the campaign mindset toward constant innovation, relentless experimentation, and persistent measurement. Remember in the 1990’s when Newt Gingrich yapped about management gurus like Edward Deming? He was on to something.
The Right touts the power of the private sector as a source for improvement. It’s time to look deeply at what they’re doing to connect and satisfy customers. Any conservative strategist (or wannabe strategist) better be reading Mashable and Techmeme daily and think deeply about the capabilities of digital communications. Then take those ideas and approaches and apply them to campaigns–both for political races and for issues advocacy.
MORE WORTH READING
epicFAIL: The key to the 2012 election is simple: A huge slice of the electorate stayed home. http://bit.ly/Tl5ErZ
Why Hispanics Don’t Vote for the GOP - It's not immigration policy, it's the "stuff", stupid! http://bit.ly/Tm3gB6
TWEETS
Obamacare Still Vulnerable: State's can & should decline insurance exchanges & Medicaid expansion http://t.co/vTLMCQar
No jobs, Sandy victims suffering, fiscal cliff looming, DC scandalous ... AND OBAMA's PLAYING GOLF! http://t.co/oCQlkZYA
What do the Poorest 10 Cities in America Have in Common? Poor Democrats! http://t.co/z6FYGiR4
Progressives say "We" and mean "We The Government", Conservatives say "We" and mean 'We The People". Make your choice soon ..
Was CIA Director Petraeus Set Up ‘Godfather Style’? http://t.co/veK2Cf05
Churchill: “[LOSING] may well be a blessing in disguise. At the moment it seems quite effectively disguised.” http://bit.ly/VRuNPq
epicFAIL: The key to the 2012 election is simple: A huge slice of the electorate stayed home. http://bit.ly/Tl5ErZ
Did the Obama "Genuises" Steal the Data? - Or did they get it from Facebook, Google & Other Allies? http://bit.ly/TkZpEB
A SHOCKING Look at Romney’s ORCA Get Out the Vote Fiasco http://bit.ly/VQADQU
"There you go again" > Obama Administration Shuts Down Oil Drilling Out West http://bit.ly/VQjFSU
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