In his book Thinking, Fast and Slow, Nobel Prize Winner economist Daniel Kahneman discusses "Cognitive Ease" in Chapter 5. He discusses the "experience of familiarity." He writes that "[a] reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact" (62).
Why then have we not learned these marketing and psychological techniques and applied them properly to our message? Why do we bog down with messages that lose their audience? We need to cultivate young conservative speakers who can engage the vast numbers of young people who need to have their basic instincts better articulated. If we need to be considered credible and intelligent, we cannot continue to "use complex language where simpler language will do." Even more important, we need to make our message more "memorable." Let's get the message into verse; use whatever medium will interest a vast number of young people. Doff the suit and tie until you get them interested. If we cannot engage the audience, it will not matter what the message is.
This is not to dummy down the message; it is to entice a generation of people who have been deprived of the knowledge about what makes America exceptional. It is a rebuilding process that is always longer and harder than the destructive process about which Obama prides himself.
A great deal of money was spent on the campaign. What television, Twitter, Facebook You Tube messages will be made in the next two years? Why don't we repeatedly engage those pop singers who are pro-Republican and get their messages out? If the way to the hearts of this generation is through pop culture, then we need to embrace it.
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